451% → 700%
Blended ROAS, Apr–Aug, year over year
Home appliances brand. Budget was stuck in weak EU markets and one Performance Max campaign.
- +42% conversion value
- −9% ad spend
- 11 mo. in a row above target
Your paid ads partner
Hi, I'm Vitalii, a paid media specialist.
I help brands in the UK, EU, US, Australia and the UAE grow profitably. Strategy, setup and optimization across every paid channel, measured on profit.
30 minutes, free, no obligation. I review your account before we talk and bring the main changes I would make first.
6 years in paid adsGoogle Ads certifiedOne point of contact
up to $120kmonthly ad budgets managed
EU · UK · US · AU · UAEmarkets
Results
What changed in real accounts
800%
Google Ads ROAS vs a 500% target
Leather fashion brand. Google rebuilt from zero, Meta given a separate job.
- −38% Meta cost per purchase
- +55% Meta ROAS
- $37.87 Google cost per purchase
676%
Blended ROAS in the first 90 days, starting from zero tracked sales
Tarps and accessories brand. Tracking fixed first, then Search, Shopping and PMax built by product.
- 164 sales in 90 days
- 780% ROAS by month 3
- +140% ROAS, month 2 vs month 1
$32 target → $13.70
Meta cost per lead, average over 26 months
Luxury real estate developer. Two years on Meta lead forms only, then Google added when the website launched.
- 127 Meta leads a month on average
- −71% Google cost per lead by month 3
- 6x Google form leads, 4 → 25 a month
Client names are kept private.
The problem
Spend goes up. Profit doesn't.
- 1
Two dashboards, two winners
Google and Meta both claim the same sale.
- 2
ROAS isn't profit
Product costs, shipping and returns never show up in the ad platform.
- 3
Nobody can say why
The budget grows, the margin shrinks, the answer never comes.
I don't promise a specific ROAS. Anyone who does is guessing.
What I do
Every paid channel, one set of numbers
Each channel gets a clear job, and all of them are judged together on what the business actually keeps.
Google Ads
Capturing people who are already searching for what you sell.
- Shopping and Performance Max
- Search
- Demand Gen
Meta Ads
Finding new buyers and bringing back the ones who already know you.
- Prospecting
- Catalog campaigns
- Remarketing
Other ad platforms
TikTok, Microsoft, Amazon, Pinterest, LinkedIn and others, added when they fit your product and market.
- Picked for your audience
- Tested with a clear budget cap
- Scaled only when the numbers hold
Always included
Conversion tracking checkProduct feed workOne report across all channelsAI-assisted account audits
How it works
From first email to running campaigns
Get in touch
Book a 30-minute video call or send me an email with your website and what you'd like to improve.
Free account reviewFree
With read-only access I go through your account before we talk, then walk you through the main changes I would make first. They're yours to keep either way.
We start working
If it's a fit, I send a proposal with the scope and price, then take over the accounts and start with the changes we agreed on.
About me
Hi, I'm Vitalii.
I'm a performance marketing specialist with six years of experience in paid advertising, working with brands across the EU, the UK, the US, Australia and the UAE. I run campaigns on all major ad platforms, managing monthly budgets of up to $120k per account. I currently work part-time at an agency, where I lead a team of paid media specialists.
I've also run businesses of my own, a coffee shop and a used car resale business, so I treat every account the way an owner would: I know what each channel costs, what it contributes to profit, and where the next dollar of budget will work hardest. I stay involved in every account I take on. I also use AI tools for parts of account audits and analysis, which leaves more of my time for strategy.
Based in Belgium, I run campaigns in any language and work with clients in English, Ukrainian and Russian.
- 6 yearsin paid ads
- $120klargest monthly budget
- Google Adscertified
FAQ
Questions people ask first
What do I get from the free account review?
You give me read-only access, I go through the account before we talk, and on a 30-minute video call I show you the main changes I would make first. There's no obligation, and the advice is yours to use either way.
Who will actually work on my account?
I set the strategy, stay your main point of contact and review the work. Day-to-day tasks can be handled by specialists I work with, so the account always gets the attention it needs.
Do you use AI in your work?
Yes. I use AI tools to speed up account audits and data analysis, so you get findings faster. Strategy, budget decisions and every change to your account are made and reviewed by me.
You also work part-time at an agency. Will my account get enough time?
Yes. I take on a limited number of clients and reply within 15 minutes during working hours. Outside working hours, a reply can take longer.
How much does it cost?
It depends on the scope of work, the hours it takes and your ad budget. I send a clear proposal after the account review, so you know the price before you decide anything.
Will you promise specific results?
No. After the review I'll tell you what I think is realistic for your account and why. Anyone who promises a number before seeing your data is guessing.
Let's look at your numbers.
Book a free 30-minute video call, or message me. I reply within 15 minutes during working hours.
Or write to me:
In an email, it helps to include your website, the channels you run and what you'd like to improve.
Vitalii Kurmaz
Paid ads partner · Belgium
One point of contact and one report across every channel.